Absolutely. Think of SEO like a car fair: building a beautiful car is your on page work, but its success ultimately depends on how many people walk up to it, choose it, and show interest. Titles, meta descriptions, content quality, speed, and structure are the polished engine and interior, necessary but never enough on their own.
Once your page appears in Google, what truly determines its fate is real user interest. Click through rate (CTR) is the signal that tells Google your page is the one people prefer. When more users choose your page from the search results, Google interprets this as proof that your content satisfies intent and deserves higher visibility.
The same logic explains why unwanted or negative results sometimes rise. A negative headline is like a broken car at a fair. It attracts curiosity. People look at it not because it is good, but because it stands out. That curiosity generates clicks, and those clicks become CTR that can unintentionally boost the visibility of pages you would rather suppress.
This is where CTR optimization becomes strategic. Positive pages with stronger and more consistent engagement naturally push ahead, and unwanted results lose the attention that keeps them afloat. When users repeatedly choose your preferred pages, Google places them higher and lets less helpful or undesirable pages fade into positions where hardly anyone sees them.

